![]() The product would seem antithetical to the targeting tools that advertisers use Facebook for. It's expected to be tested in the US after an EU launch. Vice reported in April that Meta was working on this product and planned to have it ready to test by January in Europe, home to the strict General Data Protection Regulation the ad buyers said it hasn't been rolled out yet and that they're unclear when it will. One of the buyers, who are known to Insider but spoke anonymously to preserve their relationship with Facebook, said it would be measured by basic metrics including engagement and video views. ![]() "Basic ads," as Facebook engineers have been calling it, is aimed at brand advertisers that are trying to build awareness and shape perception of products. Meta Platforms' Facebook is planning a "basic ads" product that doesn't rely on people's information as privacy changes squeeze its ability to collect user data.įacebook is in the early stages of developing a product that wouldn't rely on any anonymized personal info from users, two ad buyers from different ad agencies told Insider.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |